Hispanic consumers have become accustomed to abuses in their everyday lives. The wireless category is particularly guilty of this abuse and Boost Mobile set out to redefine this perception with "Nail Gun". The spot features two carpenters working on a house. While one of the workers is working to install dry wall another picks up a nail gun. As he picks the gun up, it accidentally misfires, striking his co-worker. The worker quickly reveals that there’s no need to worry about his co-worker because he’s been so abused by his wireless service provider that he no longer feels pain.