Cannes Lions

Boost Your Voice

180LA, Los Angeles / BOOST MOBILE / 2017

Case Film
Demo Film
Supporting Images

Overview

Entries

Credits

Overview

Description

Since the 2012 presidential election, 868 voting stations were eliminated in low-income and minority neighborhoods. Boost Mobile stores are located in these neighborhoods. So we did the unprecedented: We turned Boost Mobile Stores into voting stations on Election Day to make voting in these areas easier and more accessible.

Execution

Turning Boost Mobile stores into official voting stations was a monumental challenge. It took a team of 30 people calling and following up with 817 counties for six months. The team had to overcome resistance and skepticism from many counties – after all, this same system has historically suppressed minority voters – but we managed to find several election officials who shared our belief that the system needed change, and willing to take on the risk of trying something completely new.

On November 8th 2016, people voted in Boost Mobile stores across the United States. Marking an unprecedented partnership between government and a corporation in an election.

Outcome

While long lines persisted in many low-income neighborhoods, in Boost precincts, voting ran smoothly and voter turnout increased 23% over the 2012 presidential election.

A get-out-the-vote event hosted in partnership with Chance the Rapper and Turbovote led to the highest early voting turnout in Chicago history.

- 766 million total campaign impressions

Boost Mobile stores will continue to serve as official voting stations in the ongoing fight for equal access.

Similar Campaigns

12 items

ART INSPIRES TECHNOLOGY. TECHNOLOGY COMPLETES ART.

KREMA WORLDWIDE, Seoul

ART INSPIRES TECHNOLOGY. TECHNOLOGY COMPLETES ART.

2019, LG

(opens in a new tab)