Cannes Lions
TOKYU AGENCY, Tokyo / NTT / 2017
Overview
Entries
Credits
Description
To express the corporate message "There are feelings you can only convey through voice" effectively to the viewers, this video uses the opposite way of communication, the flick input of text messaging. Also to entertain the viewers, we cast the "finger dancer" and let him do the ultra fast flick input which can be seen like "tap dancing".
Execution
This video was released on YouTube on March 3rd, which is the birthday of Graham Bell, an innovator of the first practical telephone. Also, March 3rd is known as "Ear Day" in Japan.
Outcome
?This video was uploaded to the docomo's official YouTube channel which has 90,000 registered users, and also to news media which has 3 million PV per month to increase the corporate activity awareness.
?This video has received positive responses on Twitter, such as "beautiful" and "This is K.E.N-DIGIT".
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