We created a genuine media first, transforming a network of screens which were typically only used by local advertisers as ‘static’ information boards, into a dynamic and visually arresting advertising medium.Our unique ‘subway periscope’ used 15 second films to offer commuters a birds-eye view of the area above the station the train was about to enter.

Specific information about the area all appeared in “info-bubbles" – designed to replicate the Google Maps real on-screen execution.

19 million people saw the campaign, with awareness of Google (brand) in Hamburg rising from 95% to 99% and brand empathy from 15% to 45%.38% of respondents remembered a "geographical internet service", 86% attributed Google Maps to "high competence" and 69% professed an "interest in the new service".