SHOWTIME really connects with the emotions of Barça fans. We decided to create the biggest mosaic in the history of soccer made with the pictures of the supporters in the most important soccer game in the world: The Barça-Madrid.Using a technological platform, the users went about creating the mosaic, and the figures exceeded our expectations: 45,000,000 hits for the page, 23,000 prints and an average of 45,000 photos a day. We launched a new brand and service in a key moment with a high emotional content.

The strategy took advantage from the best of every media, in the Internet we called for the participation from the people with the images involving them, in the press we engaged everyone using celebrities calling for support and on TV we had several mentions that helped us to expand the campaign.

Showtime was more than a campaign; it was a 360º strategy.We launched a new brand and service in a key moment with a high emotional content and generated a value of 600,000€ with an investment of 90,000 €.