Dubai Lynx

Qibla Finder

GOOGLE, Dubai / GOOGLE / 2019

Awards:

1 Grand Prix Dubai Lynx
2 Shortlisted Dubai Lynx
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Overview

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Credits

Overview

Idea

To help users find the direction to the Qibla wherever they are we launched the Qibla Finder on a web app which users can access directly on their mobile devices from Google Search. The users simply have to hold up their phone and the Qibla Finder would show them the direction to Mecca.

To provide users with a great experience, we integrated augmented reality within the Qibla Finder. There is an arrow within the UI which will rotate around the screen pointing towards the Kaaba, and will disappear when the Kaaba is in view. Then, a clear blue line is painted within the imagery of your mobile camera, pointing you towards the Qibla.

To make Qibla Finder accessible to everyone and at all times, we enabled offline usage and the ability to add a shortcut on Android home screens, so users can locate Mecca on the move.

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