Cannes Lions

PLAYSTATION 2 GAME: FORBIDDEN SIREN 2

TBWA\GERMANY, Berlin / SONY / 2007

Presentation Image

Overview

Entries

Credits

Overview

Outcome

Only a few days after the Games Convention the click rate on Forbidden Siren II Homepage tripled. Photos from the cameras started to appear all over the web. Some cameras made it into eBay as cult objects. The press reported in detail about the "new advertising medium".

Similar Campaigns

12 items

Not Her Problem

SAATCHI & SAATCHI, London

Not Her Problem

2023, EE

(opens in a new tab)