Cannes Lions
BUSINESS ARCHITECTS, Tokyo / MATSUSHITA ELECTRIC CO. / 2008
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BriefThis is the special content telling the history and philosophy of product design from Matsushita Electric.The content introduces some of the numerous excellent product designs the company has released to the marketplace over the years, demonstrating the incessant evolution of Panasonic design philosophy, as communicated in leading-edge designer's words, and as embodied in its new products.The site focuses on ‘Product Design’ as one of the key elements for the global success of Matsushita Electric. To introduce the ‘Panasonic Design’ to the world this site showcases historical masterpiece products as well as the newer leading edge products and the designer’s philosophy behind these products.
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