The Fujifilm Q1 is a lightweight, easy-to-use brightly coloured APS camera. For the 2002 launch year, Sharpe Partners was given the challenge of designing an online programme that would engage a young female demographic and showcase the unique characteristics of the camera. The 2002 holiday season represented a key opportunity to highlight the Q1 as a great gift to ask for and give to friends. The advertising leveraged rich media, enabling Fujifilm to showcase the cool product attributes and drive interest in the product with an exciting sweepstakes.

The advertising clicked through to a mini-site where visitors could have fun with the camera online- just like they will offline: a vibrant design matches the four-colour options of the Q1, an engaging 'explore the camera' combines sound and playful animations to bring visitors closer to the product. Visitors are teased with the 'Q1 Style Quiz'. And Q1 'Style Movies' feature familiar surroundings and hip soundtracks.Results were extremely positive, with over 30,000 database opt-ins, over 2,500 'invite a friend' emails sent, and an astounding advertising conversion rate (click-to-registration) of 39%.