Cannes Lions

PANASONIC OXYRIDE BATTERIES

HAT, Tokyo / MATSUSHITA ELECTRIC CO. / 2008

Awards:

1 Bronze Cannes Lions
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Following the success of last year's campaign, in which we made a man fly on the power of AA Oxyride batteries alone, we developed a racing car that runs on Oxyride batteries and accomplished a Guinness World Record of 105.9km/h, certified as "the fastest car running on dry battery".Ordinary AA batteries drive toy cars; Oxyride is so powerful it can even drive a racing car.

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