Disabled children have a very limited vision of life’s possibilities. We created a mobile booth to go into hospitals with disabled kids and by using various Epson products we enabled the kids to interact with their teacher and complete a drawing.

The drawing class gave the children a new vision of what they could achieve. After the kids received their pictures, we delivered the message: Optimism lets you reach for new goals. This programme not only raised awareness of Epson products and touched the hearts of our target group, it also explained what ‘Exceed your Vision’ really meant.

The children discovered a new optimism and exceeded the vision they previously had for their lives.

This helped the brand to establish a greater level of awareness and goodwill among the main target groups and brought the tagline to life in a memorable way.More people recognize and understand the tagline which was a key objective. The improvements among the kids were so dramatic that more hospitals are investing in this program and overall sales have increased, our second major objective.