Instead of the traditional paper invitation, we chose to send the VIP’s a giant memory loss pill box, filled with the 7610 cell phone and its instructions inside – with a 64MB memory, the new 7610 is the solution for all memory problems.

The results were outstanding: 48 V.I.P.’s were invited. All of them attended at the launch party, bringing their 7610 phone, a major publicity stunt for the Nokia brand.