Cannes Lions

NOKIA X6

JWT, London / NOKIA / 2010

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Overview

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OVERVIEW

Outcome

Due to popularity, the client increased their initial order of mailers by 30% to meet the demand from store staff.

Sales are already higher than anticipated. And although actual figures are not yet available, early indications show that the Nokia X6 is going to be one of the biggest selling devices of the year.

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