Cannes Lions
OGILVY SINGAPORE, Singapore / NOKIA / 2008
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RSS Feeds is a popular avenue people turn to for the latest news. To bring this technology to life, we created the Nokia Nidget (a combination of Nokia and widgets) desktop puppets which keep users in touch with their favourite RSS channels.
With the Nokia Nidget, users no longer have to read the RSS news. The inbuilt text-to-speech technology enables the Nidget to verbalize the latest news, in the style of a news anchor. And staying true to that, the Nidget also comes complete with scrolling headlines and several backdrop sets.
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