To launch our campaign we created 54 individual city light boards, each related to a specific location in Warsaw. Each city light billboard contained a unique QR code and also showed an image of the specific location. Additionally we created unique short films "mirroring" the City lens application and it's functionality on a dedicated mobile site. Upon scanning the QR code consumers were able to view the film(s) on their device as is if they were using the City lens application themselves.

As our main target were iOS and Android users, the mobile site, together with the films were specifically created to work on those platforms.

96% of users visiting the mobile site were iOS and Android users. The client had set a KPI of 15 000 unique visitors and we generated 30 000. This is the first campaign that allowed non-Nokia Lumia users to experience one of the main features i.e. the Nokia City lens application. As this will become available through the HERE - former Nokia maps - that is also available for iOS and Android users we have given them a good reason for using Nokia's HERE package.