Cannes Lions

T7 DIGITAL CAMERA

PROXIMITY BBDO, Boulogne-Billancourt / SONY / 2006

Awards:

1 Silver Cannes Lions

1 Bronze Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Outcome

Sony conducted qualitative post-testing with its sales teams and distributors, which showed a 78% approval rate.

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