Create on the Internet a high performance ad intended for young adults, with strong viral appeal, thus generating publicity at the launching of Animax, an Anime-only channel.That's how Animessenger started - as a fun game where users could choose Anime characters to send animated subtitled messages to whoever they chose. Cartoon scenes with original Japanese audio were made available. The user could choose the footage he wanted subtitled, write his own message and send it to whoever he wanted to, giving the addressee the choice of answering. If you want to know more about Animessenger go to: www.animessenger.com.br