Cannes Lions
180LA, Santa Monica / BOOST MOBILE / 2015
Overview
Entries
Credits
Description
According to Forbes, more than 62% of online porn is now viewed on mobile devices, and this number is rapidly growing. Yet no mass-market brand has been bold enough to utilize this audience. This presents a huge opportunity to promote something that these users need even more than Fleshlights™ and penis enlargement pills: our new unlimited data plan.
This ad aired on mobile screens.
Execution
The sponsored post appeared at the top of relevant subreddit pages with a headline that enticed users to click through to our Blind Boy’s YouTube page, which housed the spot.
Outcome
Boost Mobile bravely pioneered into a completely underutilized media space with a relevant product message. Taboos be damned.
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