Cannes Lions

DATA BOOST PLANS

180LA, Santa Monica / BOOST MOBILE / 2015

Presentation Image
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

According to Forbes, more than 62% of online porn is now viewed on mobile devices, and this number is rapidly growing. Yet no mass-market brand has been bold enough to utilize this audience. This presents a huge opportunity to promote something that these users need even more than Fleshlights™ and penis enlargement pills: our new unlimited data plan.

This ad aired on mobile screens.

Execution

The sponsored post appeared at the top of relevant subreddit pages with a headline that enticed users to click through to our Blind Boy’s YouTube page, which housed the spot.

Outcome

Boost Mobile bravely pioneered into a completely underutilized media space with a relevant product message. Taboos be damned.

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