GoDaddy is adding a new dimension to its series of classic ads featuring sultry, seductive females – pulling back the curtain on the behind-the-scenes specialists who fuel the whole high-tech operation.

The directors were keen that these weren't actors/actresses which you had seen in other commercials, and also wanted to find a girl who was sexy, yet classy - a fine and often subjective line. Our Casting Director scoured not only LA, but nationwide for interesting faces and types - in dive bars, burlesque shows, strip clubs and US College websites.

The callbacks took place in LA and the geeks were seen separately to the women, to ensure full surprise and awkwardness on the shoot day! It worked!