In this commercial, we are introduced to the two sides to Go Daddy. First, we meet the sexy side that Go Daddy uses to get people’s attention—represented by world-famous supermodel Bar Refaeli. Then we meet the smart side that helps you build a website that can grow your small business—represented by a nerdy Go Daddy employee named Walter. And when these two sides come together in a passionate embrace —something messy and magical happens. It’s a beautiful thing.

In "Perfect Match", we see the sexy side and the smart side of Go Daddy

coming together for an unexpected and passionate kiss. For our cast, we

needed two people who embodied these two different sides of the company.

We wanted our audience to quickly and clearly identify them as

thepersonification of those archetypes.

For the "sexy" side of Go Daddy, we were looking for someone who was the

embodiment of sexy. Beautiful, of course. But since this was the Super

Bowl we also wanted a celebrity. We were searching for someone who was

well known, but who hadn't traded on her sexuality in advertising before

(i.e. Kate Upton). The first name on our list was international supermodel

Bar Refeali. The former Sports Illustrated Swimsuit issue cover girl (and

ex-girlfriend to Leonardo DiCarprio) had the resume, name recognition, and

demeanor to pull it off.

For the "smart" side of Go Daddy, we needed someone who looked like the

brains behind a major tech operation, but for this character we did not

want a famous name. We wanted it to feel like we pulled an anonymous

GoDaddy employee away from his desk and sat him down in a chair for this

commercial. We wanted the audience to identify with our "smart" side and

root for him. The reaction we wanted was "Oh my gosh, I can't believe THAT

guy is kissing Bar Refeali. Is he really kissing her? Oh no, he's still

kissing her." Basically, we needed a nerd. A huge, huge nerd. After seeing

hundreds of potential nerds, we settled on a Jesse Heiman. His face was

familiar‹having appeared as an extra in dozens of major productions but

you couldnt quite place him. He had the genuine innocence, naiveté and

charm that made him both surprising and likable.