Cannes Lions

PORTRAITS OF ALL SIZES

DDB & TRIBAL, Warsaw / HUAWEI / 2017

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Film
Digital Proof JPG

Overview

Entries

Credits

Overview

Description

The P10 camera is a professional device. It satisfies even the professionals, especially if they like challenges beyond the ordinary. Just imagine a professional studio dedicated to insect photography. The owner has made countless pictures so that he actually learned the language of insects. The photographer knows how to speak with his customers – the insects, while his studio is probably the only one in the world where model-photographer small talk is allowed and going on all the time.

Execution

We combined ability to take great portraits (camera is co-engineered with Leica) and the Hybrid Zoom into one unique selling point - great device for taking iconic portraits of all sizes. We showed a professional studio dedicated to insect photography. The owner even learned the language of insects! Three heroes of our campaign was Dragonfly, Wasp and Fly.

Outcome

We wanted to change the technology-oriented story about product features into a more light-hearted and amusing one. We succeeded in showing Huawei as a storyteller, not an engineer. The videos were posted to YouTube on Tuesday, April 25th and gained broad reach among target group with very positive feedback.

Online videos and Cinema commercials. Online videos on CEE&Nordic markets.

https://youtu.be/LAG12V_D4gs

Reach of the video: 507 563

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