Cannes Lions

Apple Watch Series 3: LTE: Lifestyle Photography

APPLE, Cupertino / APPLE / 2018

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Before the introduction of Series 3, receiving phone calls, messages, and other notifications on Apple Watch required the wearer to have his or her iPhone nearby. Because Series 3 features built-in cellular connectivity, this is no longer the case. Apple Watch users now have the freedom to leave their phones behind and still stay connected; they can enjoy the benefits of technology without feeling encumbered by it.

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