Sony sought to enliven SonyStyle.com – its direct-to-consumer internet channel and showcase for its hottest innovations. Highlighting the Clie handheld and Cybershot digital cameras, Digitas created rich media demos to capture the essence of how Sony products are part of an inspired consumer’s lifestyle. Short video DayDream sequences call on Sony’s heritage - a company which engineers products that are innovative and beautiful, cool and compelling. Each DayDream features a person using a Sony product to explore their imagination, to live out their dreams.