We demonstrated Loewe’s ability to produce individual items by turning the wait for the product into a customised product experience in its own right.

The strength of the idea: Every single Connect ID speaks for itself, as it does in real life. This way, the TV itself made new friends – and new customers.

A new kind of word-of-mouth communication was created. With more unique visitors on the Loewe website, Loewe captured a new audience. Thanks to many new Facebook friends, the customer base increased. For Loewe, the Connect ID was the most successful product launch of the last three years. But what’s even more important, customer relationships took on a special quality: friendship.