Cannes Lions

A Love Cloud for Cats

HYLINK DIGITAL SOLUTIONS, Beijing / TENCENT / 2018

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Case Film
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Overview

Entries

Credits

Overview

Description

We leveraged the internet’s love of cats and the growing popularity of livestreams to create a 24hr livestream app “Strays Find Family Online”. Our viewers were not only able to live chat with their friends, share their favorite moments, but also feed them tasty treats through the app.

Execution

We leveraged the internet’s love of cats and the growing popularity of livestreams to create a 24hr livestream app “Strays Find Family Online”. Our viewers were not only able to live chat with their friends, share their favorite moments, but also feed them tasty treats through the app.

Outcome

Our app was a huge success attracting over 70000 participants within the first 72 hours, we raised awareness to the growing plight of stray cats and directed our viewers to the many organizations helping get strays off streets and back into loving homes.

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