Cannes Lions
HYLINK DIGITAL SOLUTIONS, Beijing / TENCENT / 2018
Overview
Entries
Credits
Description
We leveraged the internet’s love of cats and the growing popularity of livestreams to create a 24hr livestream app “Strays Find Family Online”. Our viewers were not only able to live chat with their friends, share their favorite moments, but also feed them tasty treats through the app.
Execution
We leveraged the internet’s love of cats and the growing popularity of livestreams to create a 24hr livestream app “Strays Find Family Online”. Our viewers were not only able to live chat with their friends, share their favorite moments, but also feed them tasty treats through the app.
Outcome
Our app was a huge success attracting over 70000 participants within the first 72 hours, we raised awareness to the growing plight of stray cats and directed our viewers to the many organizations helping get strays off streets and back into loving homes.
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