Cannes Lions
EFFECTS-NURUN ITALIA, Milan / SAMSUNG / 2005
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Description
This Viral Campaign is an unusual way to send Christmas greetings. The objective is to attract as many users as possible to visit the Samsung website, without media planning but only via word-of-mouth. Results were great: 125,000 unique users in 8 days,and a lot of rumours on the web. Try to type 'babbo ladro' inside Google and you will see the success of this viral Campaign.
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