The way we now work is at a tipping point. A new generation of achievers has risen and is disrupting the traditional ways of working.

Work and play have become the same when striving to break new ground.

Because they are always-on, they need technology that is powerful enough to keep up with them.

Introducing the all-powerful Samsung Galaxy Note9. With an all-day battery, Bluetooth S-Pen, 8 Gigs of ram and terabyte of storage, it’s the perfect tool for those who demand more out of life.

Our task was to capture the hearts and minds of Next Generation Achiever Australians by showcasing the Note9’s unique power to help facilitate their desire to do, achieve more and Break New Ground in an attention-grabbing way.

We partnered with a next-generation achiever who’s pushing the boundaries of street art.

Buff Diss is an Australian artist who created a unique brand of art solely through the medium of tape.

As part of the launch buzz and to drive excitement in-store we created an art exhibition across all our Samsung Experience Stores.

Each piece was designed by Note 9 and displayed across our store windows. For an interactive gallery experience, a QR activated a documentary about the artist, his inspiration and usefulness of the phone.

Target Audience:

Ambitious Achievers / Next Generation Achievers

Approach:

The world is changing quickly. Millennials are changing it. And while for many, they feel they can’t keep up with Technology, for many Millennials, they feel technology can’t keep up with them.

They need a device that works and plays as hard as they do.

A device that can to capture the ideas when they have them and wherever they have them.

Because Aussies are set to make 2018 the year of the side-hustle, with improved technology enabling more people to turn a hobby or idea into a second income stream, to support their lifestyle and shape their future.

We need to tap into this mindset and behaviour, inspire them to find their inner side-hustle and empower them by facilitating this with the launch of the Galaxy Note9.

To demonstrate the power of the Note9, we partnered with a next-generation achiever who’s pushing the boundaries of street art.

Buff Diss is an Australian artist who created a unique brand of art solely through the medium of tape.

As part of the launch buzz and to drive excitement in-store we created an art exhibition across all our Samsung Experience Stores.

Each bespoke piece was designed and powered by the Note 9 and displayed in the store windows that became an art gallery with a fully immersive experience for passers-by.

Mounted below each artwork was a blurb describing the inspiration behind the artworks. For a more interactive gallery experience, a QR code unlocked a documentary about the artist, his inspiration and usefulness of the phone.

We shared content from the documentary to share social media posts showcasing the gallery pieces and the benefits of the phone’s features.

19% increase Apple switch rate

No.1 Spot with 53.9% market share

4672 YouTube views on launch weekend

Foot traf fic instore up by 41% Vs Note8

Note9 sales 11% increase compared to Note8