We came up with the Smart TV Stare Battle. It was first a challenge, stare down YouTube sensation Keenan Cahill, known for his eye blink-less, lip-synch videos, without blinking yourself to win a Smart TV, but then a way to show off Smart TVs’ apps.

Sounds simple, right? Sounds like a Smart TV.Users competed against Keenan on the channel thanks to eye-tracking technology through your webcam. However, Keenan is there to distract users while they are staring by using tactics such as calling them on Skype, showing YouTube videos, or other Smart features.

To create buzz and traffic, Keenan recorded a ‘cheaters-viral’ and new lip-synch video to De La Soul's number 'Me, Myself and I', without blinking once, which were distributed via social channels and communities. We started with a surprise visit to influential bloggers delivering a stare tool kit including cucumbers, eyedrops and other ‘cheat materials’.

Over 500,000 engaged visitors to Samsung’s YouTube channel and over 5,500 unique uploaded videos, generating massive earned media experience, changed people’s perspective on Smart TVs. It even entered the Benelux’s top 3 YouTube channels.

People watched the new Samsung Smart TV and all it’s features for more than 2 months, without blinking(!). That’s over 1,400 hours, 85,000 minutes or 5,040,000 seconds. The longest stare without blinking was an unbelievable 59 minutes, almost 1 hour(!).We’ve created the longest stared product on the web and broke all sales targets, resulting in an even larger market share in the Benelux.