We gave one man, one PC and one week to plan his wedding!!

Groom Mike was locked into a specially installed ‘Bachelor Bubble’ in Sydney’s city centre. He was given $25k and tasked with organising his special day. The catch? He was armed only with MICROSOFT products and an internet connection… and had to do it all without the help of his lovely fiancée Jenny. Using cloud computing Mike was able to get a little help from his friends and the Australian public. Each day he was set specific tasks and people got in touch to offer advice. In just one week Mike had to breakdown his budget, secure a venue, write his speech, and even choose Jenny’s dress.Because everyone loves a good wedding, the media rushed to report the story. All we needed to do was give a little nudge in social media and make some phone calls.

TV & radio crews were down at the Bachelor Bubble every day. Mike’s wedding planning efforts generated over $1m of PR coverage. With limited paid media support we reached over 3 million people. And they now view MICROSOFT software in a different light. Their interest in the various products increased by as much as 40% and ‘perceived as innovative’ leapt by up to 33%.These were the biggest ever increases against these measures.So a great result for MICROSOFT Australia, and so too for Mike & Jenny. Jenny loved the dress and the wedding went off without a hitch.