Eurobest

A Touch of History

JUNG VON MATT/LIMMAT, Zurich / SAMSUNG / 2018

Awards:

3 Shortlisted Eurobest
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Overview

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Overview

Background

Nowadays, teachers all over the world are faced with the challenge of integrating digital progress into their lessons. And the device right at the center of the discussion is the smartphone. Many want to even ban it from schools. As a brand, Samsung always wants to provide the world with meaningful solutions and therefore partnered with the university of teacher education in Zug, Switzerland, to help teachers and children find common ground in the classroom and infuse new joy into one of the most relevant school subjects: history.

Idea

The app «A touch of history» turns your smartphone into the interface of historical figures. You’ll be able to swipe and interact through the imagined phones of Mexican painter Frida Kahlo, German scientist Albert Ein-stein, Italian discoverer Marco Polo or Swiss Industrialist Alfred Escher and therefore discover their history.

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