We qualified Sony´s database, selecting those who potentially are most likely to update the equipment. Equipment age was a key variable. The difficulty of the campaign was to work with low budget as most of it was assigned to the offer (up to 24,000 euros for your old camera). Target could call us to get more information and product testing. Creativity should make the offer stand out. The offer generated the idea and the idea made the offer bigger.

Success was as big as the offer. 2,000 mailings sent with 16% response rate (information and test requirements) and 4% conversion rate. Cost per impact was 1.03 Euros, obtaining spectacular ROI.