Cannes Lions

SONY ELECTRONICS

DENTSU, Tokyo / SONY / 2010

Overview

Entries

Credits

Overview

Description

"make.believe" is the Sony Group Brand Message.This is a television commercial for the "make.believe"Curiosity Project, which is the brand's concept communication.Based on Sony's wish to make people encounter with "Curiosity (make.believe)", Sony aims to inspire and awaken the curiosity of young people; young people who have numerous potentials in the future ahead of them.

Similar Campaigns

12 items

Shortlisted Spikes Asia
Stephanie Gilmore & The Nikon Z 6: Freedom To Achieve

HECKLER, Sydney

Stephanie Gilmore & The Nikon Z 6: Freedom To Achieve

2019, NIKON

(opens in a new tab)