Cannes Lions

PLAYSTATION 3 'MOTORSTORM' GAME

MINDSHARE, Frankfurt / SONY / 2008

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Overview

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Credits

Overview

Execution

Working in partnership with the sponsorship of ‘Gumball 3000’ and ‘Motorvision’, game footage with the Motorstorm logo was framed within these virtual driving mirrors layered onto the programme’s editorial.

These mirrors appeared at appropriate times during rally footage across the programming for 7 seconds each time; long enough for clear recognition, but discreet and short enough not to annoy.

Outcome

Over 70,000 games were sold, making Motorstorm the second most successful launch for PlayStation 3.With investment of €37,000, the 7 second inserts ensured the campaign raised an extraordinary level of awareness making a decisive contribution to Motorstorm becoming one of the most popular PlayStation 3 games for 2007.

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