Cannes Lions

NOKIA N-SERIES N95 MOBILE DEVICE

THESE DAYS, Antwerp / NOKIA / 2008

Film
Film

Overview

Entries

Credits

Overview

Description

Nokia launched its N95 mobile multimedia device with the slogan "It's what computers have become." To boost the launch, we created a global warning campaign against jealous computers, attacking owners of a N95. The campaign started with internet movies of attacking laptops and strange testimonials of injured people who are added as response. The clips pushed to jealouscomputers.com where people discover it's a real plague and visitors from all over the world reported their own encounters with jealous computers.Results: clips were watched about 300.000 times on several video sites. Nokia confirmed it was their most blogged about campaign ever.

Similar Campaigns

12 items

Google Home Donut Shop

PMG INTEGRATED COMMUNICATIONS, New delhi

Google Home Donut Shop

2018, GOOGLE

(opens in a new tab)