Cannes Lions
THESE DAYS, Antwerp / NOKIA / 2008
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Nokia launched its N95 mobile multimedia device with the slogan "It's what computers have become." To boost the launch, we created a global warning campaign against jealous computers, attacking owners of a N95. The campaign started with internet movies of attacking laptops and strange testimonials of injured people who are added as response. The clips pushed to jealouscomputers.com where people discover it's a real plague and visitors from all over the world reported their own encounters with jealous computers.Results: clips were watched about 300.000 times on several video sites. Nokia confirmed it was their most blogged about campaign ever.
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