We wanted Cisco to be considered as responsive to the everyday security issues of SMB's. Therefore, we arranged a real-time Q&A session online with the Cisco chief security officer. Instead of driving people to a single destination, we made access to this via simultaneous distribution through run-of-site banners on FT.com, essentially putting Cisco directly in front of their market. Questions were typed into the banner itself, while proprietary software streamed video and audio of our Cisco expert responding in real-time to these questions – a world first. The series ran twice, for approximately 20 minutes over two days.