Apple Watch is the ultimate device for a healthy life. For the introduction of the fundamentally redesigned and re-engineered Apple Watch Series 4, we wanted to convey the behavior-changing impact the device can have on those who wear it. This film documents how, with help from Apple Watch Series 4, a sedentary TV-watching couch potato transforms into an athletic open-water swimmer. By reminding him to stand up and move around, allowing him to make phone calls and stream music from his wrist while out and about, and providing advanced workout features like running pace alerts, Apple Watch gives him the tools and motivation he needs to keep going and reach his potential, one small change at a time.

A man encounters progressively better versions of himself, each one inspired and enabled by the health and fitness-related features of his smartwatch.