Cannes Lions
FELT MUSIC, London / APPLE / 2018
Overview
Entries
Credits
Description
The music for this film was produced by the artist Pete Cannon, working with Felt Music Pete’s name in synonymous with Hip Hop in the UK. The track "Bang Bang" features a sample of "Meri Nazar Hai Tujh Pe” taken from the Bollywood movie Burning Train, composed by R. D Burman. That track was created to give energy pace and drama to the film and to support its quirky vibe.
Execution
We started to work on the project in January, developing the sketch idea to storyboards. Integrating the sample with Pete Cannon's outstanding beats and composition. We experimented with voice, using featured voice, sampled voice and then pushing back to the a nursed subtle vocal. The track was manipulated to highlight expressions, and needed to be immaculately timed to compliment the visual.
Outcome
We've had a superb response regarding the music, we are thrilled with the final piece and our relationship with the brand is growing.
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