The iPhone 14 Pro with it's new and improved camera is capable of creating beautiful and stunning work worthy of the big screen. Apple reached out to director and cinematographer Lance Acord to show off the possibilities in the "Chase".

A filmmaker sets the scene for his next feature film in an alleyway behind restaurants. Using his iPhone 14 Pro, he candidly follows a chicken as it runs through the street. Inside the restaurant, the filmmaker uses the phone to capture a chef defending their restaurant from mysterious henchmen. The scene changes to a snowy mountain effortlessly capturing the tension between a girl and a hungry wolf. In the final act, the phone's camera to get an epic shot of his hero escaping from a helicopter. Each scene is shot effortlessly, highlighting the features of Apple’s latest flagship phone.

The iPhone is a truly revolutionary product and 15 years later, each iteration is still a highly anticipated event. Amongst the most consistently exciting parts of each launch are the new features of it's camera system and the iPhone 14 Pro was no different. The now annual ad highlighting the possibilities of the new flagship phone.