Cannes Lions
TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2011
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Apple continued their streak of amazing innovation with the iPhone 4, a phone that allows people to video chat using Facetime. The simplest and clearest way to talk about this innovation was to simply show emotional moments that normally take place in person but can now take place face to face using the iPhone 4. In “Smile,” a father coaxes his daughter into smiling to reveal her new braces. In “Haircut,” a girl reveals her new look to her boyfriend. And in “Meet Her,” a grandfather sees his granddaughter for the first time.
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