Cannes Lions
APPLE, Los Angeles / APPLE / 2021
Overview
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Credits
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Welcome to Butter Royale - the world’s most inclusive Battle Royale. Framed as a city-wide food fight, Butter Royale avoids the blood and violence commonly found in this genre and replaces them with food and sauces. All being thrown and squirted by a cast of over 50 heroes, ranging in race, gender, and even species. Making the game more family friendly, and giving gamers of all types a hero they can relate to.
To bring this message of inclusion to life, we had the privilege of writing original backstories for all 50+ characters, before bringing four of our favorites to life in film. Each one designed to champion diversity while paying homage to cartoons through the years. The result was a series of films that work together or on their own, with soundtrack provided by LGBTQ icon and queen diva herself - Big Freedia.
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