Cannes Lions
TBWA\CHIAT\DAY, Los Angeles / APPLE / 2003
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DJ Qbert, a renowned hip-hop ‘scratch’ artist, describes how he used an Apple to make the first-ever scratch album. He also explains that with his Mac, he can record music wherever he goes. On the beach. Antarctica. Anywhere.
This spot was one of dozens created for Apple’s successful ‘Switch’ campaign.
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