Cannes Lions

HP NOTEBOOKS

GOODBY SILVERSTEIN & PARTNERS, San Francisco / HEWLET-PACKARD / 2008

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The online component for this year’s worldwide HP & “Shrek the Third” partnership showed people the amazing ways you can express yourself with an HP notebook. We delved into the world of viral videos, but not just any viral videos. We created YouTube, the video sharing site of Shrek's world. Visitors at hp.com/fiona were offered a link to see “viral videos from Far Far Away,” where characters from the Shrek films used their HP notebooks to create and upload their own video content.

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