Cannes Lions

NETWORKING PRODUCTS

MODEM MEDIA, San Francisco / HEWLET-PACKARD / 2007

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Overview

Entries

Credits

Overview

Outcome

Overall campaign results46% increase in aided awareness13% increase in brand favorability20% increase in likelihood to consider, recommend and purchaseGigabit ads (dam and sailboat imagery)37% of visitors clicked to view product information and specs15% clicked to reseller site to purchase productOffer test results helped impact future incentive decisionsCERN video10% of visitors viewed the CERN videoOf these, 17% registered for CERN white paperAverage time spent on page improved by 17%

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