Cannes Lions

AN IDEA CALLED EXPERIENCE

LODESTAR UM, Delhi / MICROSOFT / 2013

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Overview

Entries

Credits

Overview

Execution

Simple seamless experiences crafted across touch-points to ensure that the Microsoft story reached the audience.

Windows 8 unveiled on national prime time on leading English news channel through a never before product showcase. Features and their usage was showcased, form factors profiled, live engagement through Q&A via Twitter with tech opinion leaders. AR enabled print ads on the largest read English daily built familiarity with features after reading about them. Quasi experiences without actually touching a product!

Further engagement through a unique business calculator unveiled on the Budget day. An easy experience of MS Excel enabled calculation of financial impact of the Budget for a business bringing alive the relevance of Microsoft.

Live demo experiences crafted across 20 cities. A mall activation program engaged through a blockbuster movie. A unique bus journey simplified Cloud computing through professionals experiencing technology via augmented reality videos, case studies and live demos bringing Microsoft closer.

Outcome

India got the maximum campaign impact score compared to the the world (+24 points) with campaign recognition hovering in the high 90's consistently.

The virtual Business Calculator saw more than 25,000 widget downloads with an average 20 min/download spent on the actual usage of the calculator.

The Cloud on wheels went about telling 10,000 stories to 200,000 IT professional making it the most successful experiential engagement on any technology platform.

There were a million + conversations on Social media platforms, all talking about the innovations helping to build a strong relationship with Microsoft.

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