The window was revealed the opening day of the PSP Factory. Every journalist and trendsetter hosted for the opening party faced our message, saying "keep your forces for winter". This initiative created a stronger link between Microsoft XBOX 360 and consumers. Microsoft image among gamers had been soften. Gamers had been positively surprised by Microsoft being so disruptive.

The operation costed only €10,000 and had bigger media coverages than the PSP event (costing 600.000€). Besides, thousands of gamers wrote in their blogs that this operation was a real success for Microsoft.