Cannes Lions

MICROSOFT PARTNER PROGRAM

WUNDERMAN BRAZIL, Sao Paulo / MICROSOFT / 2008

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Overview

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Overview

Description

The goal was to publicize the Microsoft Partner Program, an exclusive package of benefits to encourage new software developers to explore their potential.The numbers relate to the period from 10 March 2008 to 4 April 2008.

Execution

It was Bill Gates himself who once stated that any boy working out of a garage was a threat to his business. He knew of what he was talking about: in the ‘70s, he and Paul Allen were boys working out of the garage at home. And the rest is history.

It was from Microsoft’s own history that we proved: there is no one better qualified to recognize promising talent working out of a garage and to turn it into a partnership.

Outcome

Until April's first week, 210 of the 3,000 pieces sent registered in the Partner Program site.

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