Cannes Lions

"Basement"

O POSITIVE, Santa Monica / APPLE / 2022

Film

Overview

Entries

Credits

Overview

Execution

iPhone 13 Pro’s improved low light capabilities are demonstrated in this relatable horror movie scene, shot entirely on the device. A woman is drawn to a tortured, ethereal voice calling from the basement of her home. As she begins to descend the staircase into the creepy darkness below, the dialogue reveals that the woman’s concern is less for the horror that awaits in the basement, and more about whether the camera is up to the task of capturing her performance in such a low light environment. The scary voice, now exasperated by our reluctant hero, assures her that the image quality will be absolutely fine. And to hurry up.

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2019, APPLE

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