Our solution was to transform the skeptics into storytellers by creating the world’s first user-generated 3D concert film featuring Jane’s Addiction — shot entirely with smart phones. It was a crowd-sourcing experiment where tastemakers, influencers and connectors were invited to “see, shoot and share” the brand story.

We partnered with Google/YouTube and their new 3D platform to host the concert and spread the word. We tapped into the crowd by leveraging Twitter, Facebook, Klout, and key blogs to bring the most influential people to the party. We even gave the phone to the band and let them shoot three teaser videos for their fans.

We then took over Terminal 5 in Hell’s Kitchen and brought Jane’s Addiction alive with a concert where over 100 individuals captured 1,000 minutes of 3D content that was then quickly edited together in a 60-minute film that premiered on YouTube 3D

Our goal was simple: we wanted to generate trial, advocacy and amplification of the LG Thrill 4G phone as it went to market. As a result of Jane’s Addiction Comes Alive, we generated over 173.9M total media impressions, over 2,000,000 channel YouTube views, 5,000+ shares on Facebook and over 1,000 Tweets that gave the LG Thrill 4G the early market buzz we wanted.