Cannes Lions
EXILE, Santa Monica / SAMSUNG / 2017
Overview
Entries
Credits
Description
In this film, we see a small village in India waking up in the early morning. While a voiceover mulls the brief window of opportunity we each get on this planet, we find a boy taking advantage of his as he sets out to do what few in India have ever done: surf. As he reaches the sand, he nearly steps on a tiny snail that’s beginning its own trek across a pathway near the beach. At this point, the voiceover turns its attention to the plight of this snail, expounding on its journey across the unforgiving sidewalk laid out before it. Questioning its motivations, inspirations, and even its sanity as it ignores some pretty glaring vulnerabilities – but all in a way that parallels everything we’re seeing the boy go through as he tries to connect with a surfing culture he’s only ever experienced through his dad’s Samsung phone.
Similar Campaigns
12 items