We decided that a special medium will be necessary to advertise the special sales items. 95% of Koreans visiting retail outlets come by cars, and 7 out of 10 cars have a rear-view camera that helps with the parking.

More than half of the consumers visiting Homeplus were exposed to the rear-view advertising. As a result, special sales items enjoyed more than a 10% increase in their sales. Several customers took photos and uploaded on their community sites or blogs, which gave the public the impression that Homeplus provides goods at cheaper prices compared to other large retail stores.